Analyze, access, query, integrate, and leverage data from various platforms and systems in the MarTech ecosystem to develop intelligent marketing campaigns and digital personalization.Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.Provide recommendations that drive results on client campaigns & objectives.Communicate and partner with upstream and downstream stakeholders regarding the execution against the desired digital marketing analytics strategy.Support the team to develop, improve, and enhance all processes in analytic tools (Variable Implementations, Report Suite Configurations, Metrics, Dimensions, Segments etc.) and provide detail tagging instructions to the implementation team.Track and analyze website traffic patterns and online customer behaviors through dashboarding and reporting. Lead the mapping, organization, and maintenance of data in Adobe platform.Debug, troubleshoot, and fix the configuration and integration issues.Support the team’s governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform.Act as a subject matter expert and provide guidance to internal teams regarding data collection best practices, methodologies, and tools.Stay up to date with evolving regulations and industry guidelines related to data privacy, such as GDPR, CCPA, and other relevant frameworks.Troubleshoot and resolve data collection issues, collaborating with technical teams and vendors as needed.Oversee implementation and deployment of data collection scripts, ensuring accuracy, consistency, and adherence to industry best practices.Define data collection requirements, tracking specifications, and tagging strategies to capture relevant consumer behaviors and interactions across digital channels.Develop and execute a robust data collection strategy aligned with business objectives and key performance indicators (KPIs).Internal –IDT teams, Marketing teams including consumer experience,Įxternal – Software Vendors, Service Providers WE ARE LOOKING FOR A Lead Manager DBS Adobe Analytics & Target To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. In Tennessee, GoodRx is registered as a Prescription Drug Discount Plan Operator.Reynolds American is evolving at a pace like no other organization. In all states except Tennessee, GoodRx is considered a marketer of prescription discount cards. Please seek medical advice before starting, changing or terminating any medical treatment. All data provided is for informational purposes only and is not meant to be a substitute for professional medical advice, diagnosis or treatment. All trademarks, brands, logos and copyright images are property of their respective owners and rights holders. GoodRx provides no warranty for any pricing data or other information. To find your exact price, please contact the pharmacy (and note that the pharmacy will need to process the information shown on your coupon to confirm the price.) The prices we show are our best estimate while we believe our data to be accurate, prices change frequently and we can’t guarantee that the price we display will exactly match the price you receive at the pharmacy. Most of our coupons are provided by Pharmacy Benefit Managers (PBMs), who maintain contracts with pharmacies to provide discounts. GoodRx gathers prices and discounts from multiple sources, including published price lists, drug manufacturers, claims information and data provided to us by pharmacies.
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